This is the biggest premium ambush marketing opportunity surrounding MetLife Stadium. Twenty-one stories. 40,000+ square feet of Pepsi wrapping two full building elevations. Visible from the highways feeding MetLife, from the airport approach, from broadcast approaches, and from every arrival sequence that matters. Tens of millions of travelers. Billions of impressions. One brand claiming the skyline before fans ever reach the gates.
The largest full-service hotel directly across from MetLife Stadium. Two full building elevations wrapped floor to ceiling. Permitted. Approved. Impossible to miss. A Pepsi statement planted in the most concentrated World Cup media zone coming to New Jersey.
Every fan driving to MetLife, every media crew on approach, every executive arriving from the airport — they all see this first. Twenty-one stories of Pepsi domination visible from every highway, flight path, and arrival route feeding the stadium. No one gets to the World Cup without passing this building.
Two full elevations wrapped floor to ceiling. Every angle of approach is covered — there is no way to reach MetLife Stadium without seeing this building.
The open field transforms into the Gatorade Battle Arena — a large-scale outdoor activation destination visible from the stadium corridor.
The lobby becomes a fully branded Pepsi welcome. Self-check-in kiosks, digital surfaces, product placement, immersive blue lighting, and a first impression that says this is Pepsi territory.
Guest rooms become branded hospitality suites with Pepsi touchpoints throughout. Welcome moments, custom amenities, in-room messaging, minibar integration, and subtle brand presence that keeps the experience premium.
A flexible branded environment for executive meetings, hospitality programming, sponsor entertaining, press, and private events. From daytime dealmaking to nighttime activation, this becomes Pepsi command central.
This is where PepsiCo expands beyond Pepsi. The downstairs bar becomes a live Gatorade activation with hydration energy, athlete adjacency, bold brand visuals, and a portfolio statement that feels bigger than a single-logo takeover.
This is where premium hospitality turns into content, casual meetings, and constant brand presence. The lounge is not filler space. It becomes a living-room-style PepsiCo hosting environment that people sit in, post from, and remember.
Two full elevations. Twenty-one stories. A permitted, approved exterior statement sized for tournament scale.
Entertainment, hospitality, and merchandise are physically mapped outside the building, making the takeover feel alive far beyond the lobby.
A branded outdoor event zone for live music, DJs, talent moments, fan energy, nighttime programming, and culture-forward activation that keeps Pepsi in the social conversation every day of the tournament.
A dedicated exterior hospitality zone that extends premium hosting beyond the ballroom, giving ESI another controlled place for client entertainment, arrivals, branded food and beverage, and curated VIP experiences.
A clearly defined merchandise footprint for retail, giveaways, limited-edition drops, and guest interaction. It turns pedestrian flow into brand engagement and gives the property a visible public-facing commerce moment.
This is the scale advantage. A true external gathering zone for entertainment, branded programming, and crowd energy that lives outside the four walls of the hotel. It gives Pepsi a place to entertain at volume, activate culture, and stay visible deep into the day and night.
A scalable outdoor audience zone that can function independently of guest-room occupancy, creating a true public-facing Pepsi presence throughout the tournament window.
A high-energy outdoor concert and event environment built for live performances, DJs, culture-forward programming, and large-scale fan moments. This is the loudest external expression of the takeover.
A branded viewing environment for nights when the property is programming the World Cup experience beyond the live MetLife matches. A reason to gather, stay longer, and keep the campus active every day of the tournament.
A visible retail and giveaway node for limited drops, branded items, gifting, and public interaction. Once the merchandising render is ready, it plugs directly into this part of the exterior story.
A dedicated external event campus for live performances, DJ sets, and branded programming that keeps Pepsi present before, between, and after the stadium moments.
A property-wide viewing and gathering ecosystem that keeps match energy alive well beyond the live games at MetLife.
Premium guest experience, exclusive merchandise, branded food and beverage, and the full PepsiCo portfolio activated across the campus.
Not another media buy. Not another branded hotel room block. A takeover people drive past, arrive into, stay inside, post from, entertain in, and remember. This is ESI's chance to put Pepsi at the center of the World Cup conversation in the New York market.
Concept presentation • all imagery referenced by filename only • upload into the same folder as the image assets • updated with ballroom render, lounge render, wrap detail, exterior zone plan, entertainment zone, live watch, and merchandising placeholder